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Mission Africa: Brazilian Renderers
A partnership between the Brazilian Animal Recycling Association ( ABRA ) and the Brazilian Trade and Investment Promotion Agency ( ApexBrasil ), Brazilian Renderers successfully concluded its commercial promotion journey across the African continent. Mission Africa took the best national rendering image to Kenya, Rwanda and Nigeria.
The Brazilian delegation was composed of animal recycling industries participating in the Project, accompanied by the ABRA team and the Brazilian Renderers. The Africa Mission took place between September 28 and October 10, fulfilling its main objective of establishing commercial connections, identifying business opportunities and promoting the growth and development of the sector in African markets.
The Project’s partnership with the Brazilian Embassy, Consulate and Agricultural Attachés in Kenya, Rwanda and Nigeria highlighted the strategic importance of this initiative. The support of the Embassies in the Brazilian Renderers’ events and participation in trade fairs significantly increased their visibility and access to local markets. This collaboration further strengthened Brazil’s presence as a reliable and innovative supplier in the animal recycling sector, generating benefits for both the Brazilian companies involved and their business partners in Africa.
One of Brazilian Renderers’ target markets, Africa is of great importance to Brazil’s animal recycling sector due to its rapid population growth, which drives demand for animal products, especially in the meal segment. Despite its relatively small share of global imports and exports, the African continent shows growth potential, in addition to having a developing economy and a growing need for animal recycling products to support its internal growth.
This series of intense agendas is a testament to Brazilian Renderers’ commitment to leading the expansion of the rendering trade and strengthening Brazil’s presence as a major global player in this sector.
Commercial promotion roadmap: check out Brazilian Renderers' actions in Africa
Kenya | September 28 to October 1, 2024
Kenya was the gateway for Brazilian Renderers to Africa. The Brazilian delegation began its trade promotion tour by participating in a meeting at the Brazilian Embassy in Nairobi on September 30, with the aim of discussing business opportunities and strengthening bilateral ties. The delegation was received by the Brazilian Ambassador in Nairobi, Silvio Albuquerque, and by the Secretary of the Embassy's Trade Promotion Sector, Ronney Almeida e Silva Filho.
On October 1st, still in Nairobi, a business roundtable was held at the Brazilian Renderers: Business Connection Kenya event , an important platform for interaction between Brazilian companies and potential Kenyan partners. Check out the details of Business Connection Kenya here!
Rwanda | October 2-4, 2024
During this stage, Brazilian Renderers was present at EXPO FOR SUB-SAHARAN AFRICA – VIV AFRICA, a highly relevant event that brought together stakeholders from the animal recycling sector and related areas, opening doors to new business opportunities in the region. The Brazilian Renderers stand caught the attention of visitors and showed the brand of associates and sponsors even more strongly in Africa. Check out how it went!
Nigeria | October 4-10, 2024
To conclude the mission, the delegation visited Nigeria, with a busy schedule. On October 4, the Brazilian Renderers had a meeting at the Brazilian Embassy in Abuja with the Brazilian Ambassador to Nigeria, Mr. Carlos José Areias Moreno Garcete, and the Counselor and Head of the Trade Promotion Sector, Mr. Alexandre Vieira Manhães Ferreira. During the meeting, opportunities for cooperation between Brazil and Nigeria in the animal recycling sector were discussed, with a focus on opening new business fronts and promoting Brazilian exports to the Nigerian market.
On the same day, the Brazilian Renderers team was received by Nigerian authorities at the Ministry of Agriculture and Food Security in Abuja, who expressed great interest in the solutions and products offered by the Brazilian animal recycling sector, demonstrating openness to future collaborations.
In preparation for the Business Connection Nigeria business roundtable, the Project also participated in a strategic meeting with the Brazilian Consulate in Lagos on October 7. The meeting with the First Secretary and Deputy Consul, Luisivan Vellar Strelow, was crucial to align the details of the event.
To conclude the activities, on October 8th, the event Brazilian Renderers: Business Connection Nigeria took place , a business round that brought together Brazilian companies from the animal recycling sector and potential Nigerian buyers, in a dynamic environment focused on consolidating business partnerships. Find out more by clicking here.
The Africa Mission was an initiative of Brazilian Renderers, a partnership between ABRA and ApexBrasil, and demonstrated, once again, the Project's commitment to promoting the quality and competitiveness of Brazilian rendering products on the international stage.
Mission Africa: Brazilian Renderers
